23 May — The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies. According to a new report from Rabobank, consumers are becoming less interested in mid-market products and are instead trading down when it comes to everyday value-for-money items, such as basic groceries.
Breakfast is probably the most important meal of the day, but in the US, the battle over what to eat and where has never been greater. According to a new report from Rabobank, consumers are increasingly overlooking the cereal bowl in favour of other options. Five key trends are behind this American breakfast revolution. Despite the challenge from alternative options, Rabobank believes there is still strong potential for the US cereal market.
Diverse weather across the Northern Hemisphere is bringing significant uncertainty to the 2013 Q2 fertiliser markets, according to a new report from Rabobank. The fast-approaching Northern Hemisphere planting season will be pivotal in driving short-term agri-commodity prices.
The continued slow pace of new investments in renewable energy around the world seen in Q1 this year, masks some strong signals of support according to the quarterly report from Rabobank. In the US, the role shale gas production will play in the energy mix may dominate the agenda of the new administration, but there remains a clear commitment to renewable projects.
Increasing costs and an overvalued Argentine peso have been denting the competitiveness of bottled wine at the low-end segments. According to a report by Rabobank, if the recent economic developments persist, Argentine wine producers will likely see further margin contraction even for their mid-tier brands.
The impact of tighter global wine inventories has mainly been felt in Europe and in the lowest price segments to date, according to a report from Rabobank. Although bulk wine shipping has helped to globalise the world wine trade, the impact of tighter supply has been felt very differently across producer regions.
The Rabobank Global Cattle price Index has recovered slightly from Q4 but remains 8% down YOY. According to a report by Rabobank, the European horsemeat scandal has had hardly any impact on consumer demand and resulting beef prices. The outlook for the global beef industry is mixed, but overall global beef production is likely to remain constrained and demand is set to weaken in the face of growing inflation across the globe.
Demand for olive oil in emerging markets has grown at a rate of over 13% since 2007 and such double digit growth is expected to continue for at least the next five years. According to a new report from Rabobank, suppliers will have to differentiate their strategy change the way in which they source their produce if they hope to access the full potential of these new markets. The nascent Chinese market offers a considerable opportunity, with A-brands and cost leaders best positioned for success.
The global pork sector has experienced a stable first quarter in 2013, with supply and demand more or less in balance, resulting in stable prices for the Rabobank five-nation finished hog price index. This stabilisation, in combination with the slow downward pressure of feed prices and the adjustment of most sales contracts to the new price levels—and despite the relative lacklustre demand development—gave the industry momentum to regain part of the margins lost in the last couple of years.
The global urea market is set to enter an era of oversupply post 2015, according to Rabobank. Unprecedented acceleration in urea capacity expansion by key importers (the US, Brazil and India) and low-cost producers in the Middle East and Africa (MEA) will drive structural changes. This capacity expansion is expected to improve the self-sufficiency of the top three importers and ensure that supply growth significantly outpaces demand growth, shifting the market into a buyers’ market towards 2020.